There are so many differences between photography and videography that most people would choose to focus on either one of them and not both. However, photography and videography are both mere methods to channel one’s creativity and their goals are generally the same: to convey emotions, stories, and ideas through visual imagery. For those whose creativity knows no limit, though, there’s a Hybrid Shooting method where you can do both simultaneously.

Hybrid Shooting allows you to take both still and moving images of one moment. This is perfect for several genres like Travel and Wedding Photo/Videography. Both genres offer many beautiful moments for you to capture and capturing those moments while using the Hybrid Shooting method can help you save a lot of time without missing any important moments.

Unlimited creativity is one of many things you must possess to use the Hybrid Shooting method. Other than that, you must have the basic knowledge, skills, and experience of both photography and videography. You may be an expert in just one of them but you must at least know the basic things about the other. Another thing you must have when taking photos and videos at the same time is a device that is capable of doing that.

The Alpha 7 IV is one of Sony’s champions in this category. With its groundbreaking performance and unparalleled features, this camera is the ideal device for Hybrid Shooting techniques. It offers you a brand-new imaging experience that allows you to capture flagship-quality still and movie imaging.

The Alpha 7 IV is equipped with a new 33.0 megapixel Exmor R™ CMOS image sensor to provide high-speed readout, high sensitivity, low noise, and highly accurate color reproduction. Combined with its BIONZ XR™ image processing unit, the Alpha 7 IV also offers fast processing speeds for comfortable continuous shooting, responsive operation, and quick data transfers. In short, this camera delivers outstanding performance and excellent image quality in both stills and movies.

For an even easier and more reliable operation, the Alpha 7 IV also has some features to support the hybrid shooters. There is a dedicated Still/Movie/S&Q dial that can instantly change menus, button assignments, and settings like aperture and shutter speed to correspond to your chosen mode. The touch operation in this camera is also improved to handle AF operations such as Touch Tracking. The menu structure is also redefined based on the feedback of professional photographers and videographers, making it similar to that used in the Alpha 1 and Alpha 7S III. You can also take advantage of the High-resolution 3.68 million-dot Quad-VGA OLED viewfinder, side-opening vari-angle rear monitor, and the customizable "Rear dial R" for smoother operation during shooting. 

All of the features and technology inside the Alpha 7 IV are put together with Hybrid Shooting capabilities in mind. This will allow you to have a flexible and efficient workflow without having to worry about the resulting quality and unnecessary complicated operations. Simply put, you can focus more on taking pictures and videos and less on fiddling with the camera settings.