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5 Fundamentals - Uniquely Alpha

Sony’s Alpha mirrorless system encompasses the best in image quality, speed, lenses, stamina and compactness to forge the 5 Fundamentals of Alpha DNA. Journey with us as we discover how these winning qualities put Sony Alpha photographers at the front of the pack.

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The Alpha 1 Stunner

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Tips

Going live for the first time: The definitive guide to livestreaming thumb_img

Learn From

Our Pros

Explore how our pros get the best out of their Sony gear to capture a scene like no other.

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Reviews
Alpha 1 Setup by Mark Galer
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Alpha 7C Review by Mark Galer
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Bringing Wildlife Closer to You
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SEL1655G for Video – A review by Jonathan Chong
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Karen Tang – Seeing the World Capturing its Essence
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Kim Kyoungjin – Distilling Light, Form and Movement
Reviews
Southern exposures with the Sony SEL2470GM. A photographic journey of Australia and New Zealand.
Reviews
8 Reasons Why α7R III Exceeded My Expectations
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SEL1224G Ultra Wide Angle Zoom Lens Review
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SEL1635GM Review
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8 days. 2589 km. A review of Sony α7R III from Singapore to Hong Kong.

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Inspired

Get inspired by the stories of creators who capture life in a new light.

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Winning shots from a sharpshooter - Sony Alpha Professional Lampson Yip
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An Alpha on The Move – Sony Alpha Professional Pat Kay
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Street Smarts - Sony Alpha Professional Lee Won-Seok

Latest

NEWS

Don't miss out. Stay up-to-date on what's happening in our photography and filmmaking world.​

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Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens
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Sony Announces The Launch of a Brand-New Colourway of GP-VPT2BT Shooting Grip with Wireless Remote Commander
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Sony Announces the World’s Lightest Compact Constant F4 Wide-Angle Power Zoom G Lens™ FE PZ 16-35mm F4 G

Featured

Sony pros

Learn from the best as our pros share how they use our gear to execute their creative vision in new and exciting ways.

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Rishika Brahma
Rishika Brahma
India
Auditya Venkatesh
Auditya Venkatesh
India
Amrita Samant
Amrita Samant
India
Mark Galer
Mark Galer
Australia
Kashif Rashid
Kashif Rashid
Pakistan
Craig Parry
Craig Parry
Australia
Seo Jeongmo
Seo Jeongmo
South Korea
Lee Myongjae
Lee Myongjae
South Korea
Sarah Hasan Alsayegh
Sarah Hasan Alsayegh
Kuwait
Abdallah Sabry
Abdallah Sabry
Egypt
Vishal Punjabi
Vishal Punjabi
India
Choi Jihye
Choi Jihye
South Korea
Varun Aditya
Varun Aditya
Varun Aditya
India
Amar Ramesh
Amar Ramesh
Amar Ramesh
India
Sudhir Shivaram
Sudhir Shivaram
India
Kwon O-Chul
Kwon O-Chul
South Korea
Joseph Radhik
Joseph Radhik
India
Marlon Du Toit
Marlon Du Toit
South Africa
Matt Masson
Matt Masson
South Africa
Stefan Haworth
Stefan Haworth
New Zealand
Richard De Gouveia
Richard De Gouveia
South Africa
Kim Kyungjin
Kim Kyungjin
Kim Kyungjin
South Korea
Song Cheolhee
Song Cheolhee
Song Cheolhee
South Korea
Liang
Liang
Liang
Taiwan
Sandy
Sandy Wijaya
Sandy Wijaya
Indonesia
Rosli Mohamed
Rosli Mohamed
Rosli Mohamed
Malaysia
Icura Chiang
Icura Chiang
Icura Chiang
Taiwan
Billy Dai
Billy Dai
Billy Dai
Taiwan
Aghsu_thumbnail image
Ag Hsu
Ag Hsu
Taiwan
Nick Ng
Nick Ng
Nick Ng
Malaysia
Jiggie Alejandrino
Jiggie Alejandrino
Jiggie Alejandrino
Philippines
Lim Tian Seng
Lim Tian Seng
Lim Tian Seng
Malaysia
Sixpence Chen
Sixpence Chen
Sixpence Chen
Taiwan
Shark Jiang
Shark Jiang
Shark Jiang
Taiwan
Po Yu Hsu
Po Yu Hsu
Po Yu Hsu
Taiwan
Nicholas Fan
Nicholas Fan
Nicholas Fan
Taiwan
Liu Chen Hsiang
Liu Chen Hsiang
Liu Chen Hsiang
Taiwan
Cheng Chang Kuo
Cheng Chang Kuo
Cheng Chang Kuo
Taiwan
Bryan Foong
Bryan Foong
Bryan Foong
Singapore
Tripeaksimagery
Tripeaksimagery - Yeo Wee Han & Charmaine Yap
Tripeaksimagery - Yeo Wee Han & Charmaine Yap
Singapore
Nicky Loh
Nicky Loh
Nicky Loh
Singapore
Kelvin Koh
Kelvin Koh
Kelvin Koh
Singapore
Darren Soh
Darren Soh
Darren Soh
Singapore
Bryan van der Beek
Bryan van der Beek
Bryan van der Beek
Singapore
Jonathan Chong
Jonathan Chong
Jonathan Chong
Malaysia
Fakrul Jamil
Fakrul Jamil
Fakrul Jamil
Malaysia
Eric
Eric Ooi
Eric Ooi
Malaysia
Eddie Putera Noordin
Eddie Putera Noordin
Eddie Putera Noordin
Malaysia
Aloysius Lim
Aloysius Lim
Aloysius Lim
Singapore
Martin Lui
Martin Lui
Martin Lui
Hong Kong
Will Cho
Will Cho
Will Cho
Hong Kong
Leung Ka Wing (TooLeeBee)
Leung Ka Wing (TooLeeBee)
Leung Ka Wing (TooLeeBee)
Hong Kong
Karen Tang (Siu Wan)
Karen Tang (Siu Wan)
Karen Tang (Siu Wan)
Hong Kong
Vin Buddy
Vin Buddy
Vin Buddy
Thailand
Urasha Jakkachapol
Urasha Jakkachapol
Urasha Jakkachapol
Thailand
Tavepong Pratoomwong
Tavepong Pratoomwong
Tavepong Pratoomwong
Thailand
Kriengkrai Waiyakij
Kriengkrai Waiyakij
Kriengkrai Waiyakij
Thailand
Dusit Semangeon
Dusit Semangeon
Dusit Semangeon
Thailand
Dow Wasiksiri
Dow Wasiksiri
Dow Wasiksiri
Thailand
Nguyen Thanh Tung
Nguyen Thanh Tung
Nguyen Thanh Tung
Vietnam
Nguyen Doc Lap
Nguyen Doc Lap
Nguyen Doc Lap
Vietnam
Nguyen Anh Tuan
Nguyen Anh Tuan
Nguyen Anh Tuan
Vietnam
Hoang
Hoang The Nhiem
Vietnam
Bui Viet Son
Bui Viet Son
Bui Viet Son
Vietnam
Andre Luu Khuong
Andre Luu Khuong
Andre Luu Khuong
Vietnam
Upie Guava
Upie Guava
Indonesia
Indra Leonardi
Indra Leonardi
Indra Leonardi
Indonesia
Fajar Kristiono
Fajar Kristiono
Fajar Kristiono
Indonesia
David
David Soong
David Soong
Indonesia
Daniel
Daniel Tjongari
Daniel Tjongari
Indonesia
Gary Chan
Gary Chan
Gary Chan
Hong Kong
Conrad Yu
Conrad Yu
Conrad Yu
Hong Kong
DB, David Ng
DB, David Ng
DB, David Ng
Hong Kong
Ben Tang
Ben Tang
Ben Tang
Hong Kong
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Our Gallery

Be inspired by these visual delights from our community.

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